We live in a world that is increasingly digital, yet efficiency is still lacking. We have the ability to do, buy, sell, or watch anything at the tip of our fingers. With the abundance of options available, it is time for organizations to do their part and uncover the best ways to improve a user's experience. Through design, research, and analysis, we are able to uncover one's true needs that allow us to design and implement successful systems
Simply put: I want to understand what motivates others to help improve their daily lives
