Scrum Alliance - Certified Scrum Product Owner

American Corporate Partners - Mentor veterans on transitioning to the workforce

Employee Inclusion Groups - Premion BIPOC, iPride, Veterans & Alliance, LatinX in Tech

Department of Communication at MSU - Undergrad Research Assistant

Spartans Rebuilding Michigan - Committee chair of charity group

Associations

Skills & Qualifications

  • Design Thinking

  • A/B Testing

  • AI Tools

  • Figma

  • Behavioral Analytics

  • Competitive Analysis

  • Google Data Studio and Analytics

  • Agile/Scrum

  • UserTesting

  • Jira/Confluence/Trello

  • Zebra/Mobility Device

  • Adobe CC/Target

  • HTML/CSS

  • SEO

  • Requirements Gathering

  • User Empathy

  • Product Development

  • Critical Thinking

  • Leadership

  • Advanced Spanish

  • Project Management

Education

Michigan State University - B.A. Media & Information - May 2016

California Institution of Arts - UX/UI Specialization (non-credit) - December 2020

Universidad San Francisco de Quito, Ecuador - Study Abroad - Spring 2014

Professional Product Experience

Senior UX Specialist at Discount Tire (10/21 - 11/22)

  • Developed and owned the process around strategy, including A/B testing, from research, ideation, prioritization, implementation, and analysis

  • Organized and lead cross-departmental meetings to ensure proper alignment on work initiatives

  • Reviewed and analyzed comments and surveys to determine ways to improve NPS score

  • Worked on multiple projects in a fast-paced environment across web and mobility devices

  • Designed and modified prototypes for proper specification before assigning to development

UX Business Analyst at Premion (01/21-10/21)

  • Defined requirements, scope, and processes for multiple projects aimed at improving workflow

  • Conducted UAT's and surveys in order to analyze results and make improvements

  • Created user flows and user stories to show how users interact and utilize certain systems/data

  • Lead team members from engineering, design, and product to plan future rollouts

Digital Media Intern at FOX47 TV (05/15-09/15)

  • Produced and designed graphics with Adobe CC for daily news shows

  • Collaborated with sales team on devising ad plans for clients

Other Companies & Work

  • Indeed.com

  • Echo Global Logistics

  • Michigan State University

  • Conduct user research, competitive analysis’, stakeholder workshops, and journey mapping

  • Create Information Architecture and UX artifacts including sitemaps, user personas, and process flows 

  • Design wireframes and content stategize in collaboration with designers

  • Present briefs and analytics to clients, partners, and employees

UX Strategist at 85Sixty (02/23 - 01/24)

UX Designer at Payzer - WEX (01/24 - Present)

  • Design and ideate lo/hi-fi wireframes of web and mobile screens to present with stakeholders

  • Create, manage, and maintain scalable design systems through use of components

  • Collaborate with team members in workshops, producing valuable deliverables to strengthen design

  • Track and analyze user behavior through use of heatmaps, funnels, and other tools

  • Select and apply appropriate typography and color schemes to enhance usability and accessibility