Designs
My first experience with professional design and Adobe CC was when I was designing graphics for different shows on FOX 47 WSYM TV
I've also successfully designed several company pages for Indeed that have resulted in a significant increase in quality candidate applications
After a redesign and implementation, Norton Healthcare cut down their time to hire, increased candidate quality, and ultimately spent less advertising money by correctly showcasing their company
Because I had worked in design, I found it to be a smooth transition when I began practicing my first wireframes and prototypes aside
(Here is a link to my first prototype ever made lol)
Improved 'Pay Online' benefits
Better call-out for selected vehicle
Design Updates at Discount Tire
It's also important to incorporate analytics to influence design decisions
Old App
New App
By using behavioral analytics, I was able to:
Update the UI to improve accessibility and ensure compliance with accessibility guidelines.
Optimize the user flow to eliminate unnecessary steps and create a more intuitive experience
Streamline the invoicing process to minimize administrative overhead
Some of the other resources used included heatmaps, user journeys, session replays, funnels, and more
